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In 1985, Nike introduced the Air Jordan 1, designed by Peter Moore for a young Michael Jordan. Born from the audacity of a rookie and the vision of a brand willing to bet everything, it redefined what a signature sneaker could be. The bold black and red colorway defied NBA uniform codes, leading to fines that Nike gladly paid, turning controversy into cultural capital. From that rebellious debut, the Air Jordan line evolved with each season. Tinker Hatfield’s Air Jordan 3 introduced the iconic Jumpman logo and visible Air cushioning, solidifying the brand’s identity. The Air Jordan 11, with its patent leather shine, became a symbol of on-court excellence and off-court style. In 1997, Jordan Brand emerged as a standalone entity under Nike, expanding its reach beyond basketball. Collaborations with designers, artists, and athletes have kept the brand at the forefront of culture. From the hardwood to the runway, Jordan Brand represents a blend of performance and prestige. Today, Jordan Brand continues to honor its roots while pushing boundaries. With each release, it invites a new generation to step into greatness, embodying the spirit of the man who started it all.